Marketing Services
Marketing Services
Agencies come in many forms, each with its own set of strengths or specialties. Some are traditional ad agencies, others specialize in branding or package design. 24 Stories is a “roll-up-our-sleeves” and generate sales type of agency.
From campaign strategy to building content and lead flow, we are your day-to-day marketing partners getting your message to the right audiences through engaging content, targeted social campaigns and industry media.
Marketing Strategy
We develop campaigns with a focus on aligning our client’s industry goals with actionable, results-driven plans. The marketing strategies we create are the result of getting to know our client’s science, selling process, and unique ingredient benefits, which allow us to reach the industry with compelling, innovative brand stories and lead acquisition plans.
Content Creation
We are creators at heart. Our imaginations are tuned to the nuances of the natural products industry. Whether we’re telling stories about natural product ingredients formulated in dietary supplements, functional foods or even selfcare products, we know how to create videos, ads, digital content and other types of content that tell the full story of your products’ benefits while adhering to the regulations and compliance guidelines unique to the industry. This means all of the creative power without the necessary learning curve unique to the natural products and dietary supplement industry.
When we say we know the industry, we mean we know the details. From close relationships with individual trade media editors and sales reps, to aggregated performance results of different types of ads and sponsored content across the industry, we’re prepared to make the absolute most of your media budget. We are experts at industry media and social network advertising platforms, giving you the ability to scale your message across the natural products ecosystem, from consumer brands, to industry influencers, consumers and beyond.
Ultimately, we succeed if your business grows. To ensure that it does, 24 Stories works closely with client leadership and sales teams to connect your marketing efforts to your sales process. From setting up automated marketing/sales pipelines using Hubspot, Salesforce or the internal systems of your choice, to continuously optimizing based on feedback from your sales team to make sure our marketing efforts are translating directly into new customers and increased revenue.
Analytics and Reporting
Specializing exclusively in the natural product industry gives us the ability to track performance results for all of our clients and compile aggregate performance numbers. This data tells us a lot about the potential success of your campaigns. Promoting a product video or a lead-generating ingredient formulators guide? We can tell you exactly where and when to place the assets for the best success, while creating the content with historic metrics to guide the messaging and style to get the most out of your media spend.
You bring the science, we’ll bring the industry marketing expertise. Together we’ll position your ingredient to reach consumer brand formulators, helping them to understand the unique benefits and the studies to support them. We’ll establish your ingredient brand and delivering leads along the way. Next, we’ll work closely with your sales and marketing teams to design co-marketing support and influential consumer messaging to make sure your ingredient finds success once it reaches the shelf.